Encourage Their Dreams
Lesson 1
Millennials are quite often Dreamers. They are young, optimistic and ready to take on the world. Not only that, they see other Millennials that have achieved huge successes at young ages. They have dreams of becoming Millionaires or even Billionaires early in life.
Unfortunately for many Millennials, they have authority figures from their formative years who may have discouraged their dreams.
People such as parents, teachers, counselors etc. may have had good intentions, but they may have tried to steer the Millennial toward "more practical" things "for their own good."
Nothing fosters loyalty in someone, especially a young person, as powerfully as encouraging their dreams. Many Millennials have their entire identity as a human being tied directly to their dream.
To have success in fostering loyalty in the Millennial Dreamers in your company, you need to have strategies and tactics to encourage their dreams.
Figure out ways to tie their dreams to the company.
When the Millennials see your company as a mentor, or even a partner in realizing their dreams, they'll be much more likely to remain loyal because being loyal to the company is being loyal to their dream - to themselves.