Fight Their Enemies

If you have created your Loyalty Campaigns properly, and skillfully used Strategies and Tactics to accomplish the previous 4 things you need to do to have success, your Millennials will have some enemies...and those enemies will be YOUR COMPETITION.

When people are fighting a common enemy, they become very tightly bonded. In real wars, your very life depends upon the people around you - the people fighting with you.

"Brothers in Arms" is a phrase with significant power and meaning.

Create segments of your Loyalty Campaigns wherein your Millennials feel a strong sense of being in a life-or-death struggle side-by-side with the company against the enemy that wants them to fail, to be afraid.

Let them see how the company is on their side. The company has their backs. The company is life-or-death loyal to them.

When this and the other 4 things outlined in this Mini-Course are implemented, your Millennials will not only be EXTREMELY Loyal to your company, they will actively discourage other Millennials from becoming disloyal.

You will develop partners for life that cannot be stolen away from your company for nearly any amount of money or ​offer.